1. Introduction

Lgrima (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our transportation platform, including the Lgrima Client App and Lgrima Partner App (collectively, the “Services”).

By using our Services, you consent to the collection and use of your information as described in this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services.

2. Information We Collect

2.1 Personal Information

We collect personal information that you voluntarily provide when registering for an account, including:

Full name and contact information (phone number, email address)
Profile photo and identification documents (for Partners)
Payment information (credit/debit card details, mobile payment information)
Driver's license and vehicle information (for Partners)
Insurance and registration documents (for Partners)

2.2 Location Information

We collect precise location data to provide our transportation services, including:

Real-time GPS location during trips
Pickup and destination addresses
Frequently visited locations (for convenience features)
Background location data (for Partners when app is active)

2.3 Usage and Device Information

We automatically collect information about your device and app usage:

Device type, operating system, and unique device identifiers
App usage patterns and feature interactions
Trip history and booking preferences
Communication logs within the app
Crash reports and performance data

2.4 Communications

We may collect information from your communications with us and other users:

Customer support interactions
In-app messages between Clients and Partners
Ratings and reviews
Feedback and survey responses

3. How We Use Your Information

We use the collected information for the following purposes:

3.1 Service Provision

Connecting Clients with nearby Partners
Calculating trip routes, fares, and estimated arrival times
Processing payments and managing billing
Providing real-time trip tracking and notifications
Enabling communication between Clients and Partners

3.2 Safety and Security

Verifying Partner identities and credentials
Monitoring for fraudulent or unsafe behavior
Investigating safety incidents and complaints
Implementing emergency features and assistance

3.3 Platform Improvement

Analyzing usage patterns to improve our Services
Developing new features and functionalities
Optimizing pricing and demand forecasting
Conducting research and analytics

3.4 Communication

Sending trip confirmations and updates
Providing customer support
Sending promotional offers and marketing communications (with consent)
Notifying about service changes and updates

4. How We Share Your Information

We may share your information in the following circumstances:

4.1 Between Clients and Partners

Name and profile photo for trip identification
Real-time location during active trips
Contact information for trip coordination
Vehicle information (for Partners to Clients)

4.2 Service Providers

Payment processors for transaction handling
Map and navigation service providers
Cloud storage and hosting services
Analytics and customer support platforms

4.3 Legal Requirements

Compliance with Moroccan laws and regulations
Response to legal requests and court orders
Protection of rights, property, and safety
Investigation of fraud or illegal activities

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, subject to the same privacy protections.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information:

Encryption of data in transit and at rest
Secure payment processing through certified providers
Regular security audits and vulnerability assessments
Access controls and employee training
Incident response and breach notification procedures

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to provide our Services and comply with legal obligations:

Account information: Retained while your account is active and for 7 years after deactivation
Trip data: Retained for 7 years for tax and regulatory compliance
Location data: Retained for active trips and 30 days for service improvement
Communication logs: Retained for 2 years for customer support purposes
Payment information: Retained as required by financial regulations

7. Your Privacy Rights

You have certain rights regarding your personal information:

7.1 Access and Portability

Request access to your personal information
Download your trip history and account data
Request a copy of your data in a portable format

7.2 Correction and Updates

Update your profile information through the app
Correct inaccurate or incomplete data
Request verification of information accuracy

7.3 Deletion and Restriction

Delete your account and associated data
Request deletion of specific information (subject to legal requirements)
Restrict processing of your personal data

7.4 Marketing Communications

Opt out of promotional emails and notifications
Manage communication preferences in app settings
Withdraw consent for marketing activities

8. Location Data and Permissions

Our Services require location access to function properly:

8.1 Location Permissions

Clients: Location access is required during trip booking and active trips
Partners: Continuous location access is required while accepting trips and during service
You can disable location access, but this will limit app functionality

8.2 Location Usage

Matching Clients with nearby Partners
Providing turn-by-turn navigation
Calculating accurate fares and ETAs
Enabling real-time trip tracking
Improving route optimization and service quality

9. Third-Party Services

Our Services integrate with third-party providers to enhance functionality:

Google Maps: For mapping, navigation, and location services
Payment Processors: For secure payment processing
Analytics Services: For app performance and usage analytics
Customer Support: For help desk and communication tools

These third parties have their own privacy policies, and we encourage you to review them. We are not responsible for the privacy practices of third-party services.

10. International Data Transfers

Your information may be processed and stored in countries other than Morocco, including the United States and European Union, where our service providers operate. We ensure appropriate safeguards are in place for international transfers, including contractual protections and adequacy decisions.

11. Children's Privacy

Our Services are not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of significant changes through the app or by email. Your continued use of our Services after such changes constitutes acceptance of the updated Privacy Policy.

13. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Lgrima Privacy Team

Email: privacy@lgrima.com

Support: support@lgrima.com

Address: Morocco

For data protection requests, please include your full name, phone number, and specific request details. We will respond to your request within 30 days.

This Privacy Policy is effective as of August 15, 2025, and applies to all information collected through the Lgrima platform.